Digital Marketing Expert. Kottayam
Silpa, My Curriculum vitae
” I have 2 years of Work experience in the field of Digital Marketing. I have worked as a digital marketing Expert in 2 firms for full time and worked as freelancer for 4 plus firms! “
Digital Marketing Expert cum Trainer
Inmakes Infotech
Octo 2024- May 2025
Provided digital marketing mentorship and professional expertise at Inmakes Infotech, demonstrating comprehensive knowledge of new trends and technologies, including SEO, SEM, PPC, and all facets of digital marketing.
Trained 100+ interns in various digital marketing disciplines through an EdTech platform.
Designed and developed a WordPress website, "Techforyou India," including custom domain and hosting procurement.
Designed and created blog websites with original content, utilizing web design skills with Royal Elementor.
Implemented SEO strategies using Yoast SEO and Rank Math plugins to enhance website visibility and organic search rankings. Demonstrated expertise in generative AI, including Midjourney, Gemini, and ChatGPT, to enhance marketing and content creation efforts.
Conducted SEO audits to identify areas for improvement and optimize website performance. Optimized social media pages to improve brand presence and engagement.
Digital Marketer cum Trainer
IPSR Solutions
August 2022- Feb 2023, Feb 2024- August 2024
Implemented link building tactics such as guest blogging, Classified submissions to increase website authority Designed landing pages optimized for conversions from different sources like emails or PPC ads.
Assisted personnel with day-to-day marketing tasks and coordinating activities.Attended meetings to brainstorm new ideas. Utilized graphic design software to prepare storyboards and mock- ups. Executed and managed banner, video and other non-text link ad campaigns. Conducted On -Site Audit of Own- Site
Designed and developed a WordPress website, "Techforyou India," including custom domain and hosting procurement.
Integrated LLM, Prompt Engineering & Gen-AI in assistance and generated own content
Integrated website with Bing places for local SEO Conducted virtual training sessions to ensure effective knowledge Conducted demonstration through live screen share for industrial oriente training.
Training Expertise in ON page, OFF page, SMM & HTML Basics & WordPress Customisation
My Freelance Experiences
Hemito Digital Pvt. Ltd-
- Hemito Digital Private Limited
- Conducted comprehensive SEO audits for multiple clients using Screaming Frog, identifying technical, on-page, and off-page optimization opportunities.
- Detailed monitoring and analysis of website performance using Google Analytics to track key metrics and identify areas for improvement.
- Optimized Google Search Console for enhanced website indexing, crawl efficiency, and identification of potential issues.
- Managed and optimized Google My Business (GMB) profiles and local listings for improved local search visibility.
- Demonstrated success in improving search engine rankings for various client websites across different industries.
- Managed and optimized Bing Places for Business listings to enhance visibility on the Bing search engine.
- Developed and implemented backlinking strategies to improve website authority and organic reach for multiple clients.
- Created monthly performance reports of analytics
VR Digitals LLC
Designed & developed AI Integrated Digital Marketing Syllabus & Brochure content
Developed content for Academy website course & Home page
Conducted webinar demo sessions
Created Meta lead generation campaign at right budget & targeting with succesfull 100 plus leads.
Conducting webinar sessions
Created engaging reel scripts for promotion of the course.
Nestsoft Technomaster
- Developed Course Material for Digital Marketing Syllabus
- Designed & developed own WordPress Site with custom domain & Hosting
- Demonstrated Classes through Screen share
- Gained Positive Feedback from students
- Developed project for Students
- Students gained practical experience through On- Site SEO Audit.
Arrownex
- Performed keyword research and analysed SEO performance of webpages. Made familiarity and improved professional expertise withMicrosoft 365 Tools.
- Optimized landing pages for search engine optimization purposes. Analysed Google Analytics and search console. For Uae market, Bing Web master tools integration is relevant & Generated reports on website
performance - Researched emerging trends in the industry and identified opportunities
for growth. - Created engaging content for multiple social media such as
Instagram, LinkedIn & Meta Suite.
My Professional Skills
Google Analytics
Marketing Strategy
Meta Ads
Lead Generation
Google ads
SEO
WordPress
Content Marketing
Keyword Research
Mail Chimp
Content Writing
Google search console
Copy Writing
Gen-AI
Semrush
Social Media Marketing
Local SEO
Mobile SEO
YouTube